A NEW photography and giftware business has opened in Keighley.

The shop and studio, in South Street, is the brainchild of two budding business partners – photographer Hayley Kearton and personalised giftware guru Shaunna Easton.

An official opening event at Happy Everlie After & Magical Memories Creating Perfection was attended by guests including MP Robbie Moore, town mayor Councillor John Kirby and councillors.

Hayley's journey into photography began over a decade ago during her university days, when she discovered a passion for digital editing. Her studio offers photoshoots covering all occasions.

And Shaunna is the driving force behind Magical Memories Creating Perfection, selling a range of personalised items and gifts.

Mr Moore, who performed the ribbon cutting, said: "It’s always fantastic to see a new small business opening its doors in Keighley. Shaunna and Hayley’s brilliant shop-studio is already bringing creativity and a touch of magic to South Street.

"Their business exemplifies creativity and innovation in our town and it was an honour to be asked to cut the ribbon."