The mayor of York and North Yorkshire has launched the campaign to encourage communities across the North to shop locally in the run-up to Christmas.
Mayor David Skaith is championing the scheme, which takes inspiration from the ‘Magic Tenner’ initiative, which highlights the positive impact of spending just £10 in independent businesses.
Mr Skaith said: "As someone who’s run a shop on the high street, I know first-hand how tough it can be for independent traders.
"Christmas is a vital time for many small businesses, and this challenge is a simple way for all of us to show our support.
"Choosing to shop locally really does make a difference to our high streets and the communities they serve."
The mayor has set himself a challenge to spend £10 in 10 minutes to buy a present for each of his fellow Northern mayors, all from independent shops.
His shopping discoveries so far include Ballantynes Chocolates in Bedale, White Rose Books in Thirsk and Hearts Boutique in Easingwold.
Mr Skaith added: "It might feel like a small action, but it has a big impact - supporting local jobs, protects our rich local character, and the long-term health of our high streets."
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