Big changes are on track for the future of rail travel in Keighley.
The new Great British Railways (GBR) brand has been unveiled as part of a broader government move to bring train operators under public ownership and simplify Britain’s rail network.
The GBR logo and livery, revealed alongside the second reading of the Railways Bill in Parliament, feature a red, white, and blue colour scheme with a stylised version of the double arrow symbol.
Transport Secretary Heidi Alexander said: "The future of Britain’s railways begins today.
"I’m immensely proud to unveil the new look for Great British Railways as we deliver landmark legislation to nationalise our trains and reform the railway so it better serves passengers.
"This isn’t just a paint job - it represents a new railway, casting off the frustrations of the past and focused entirely on delivering a proper public service for passengers.
"With fares frozen, a bold new look, and fundamental reforms becoming law, we are building a railway Britain can rely on and be proud of."
The rebranding will begin next spring and gradually appear on trains, stations, websites, and other public-facing assets.
A new GBR ticketing app will also be launched, allowing passengers to buy tickets across the entire rail network with no booking fees.
The government says the reforms will improve reliability and cut through the “frustrating bureaucracy” currently linked to multiple operators.
GBR will consolidate 17 separate organisations.
Claire Ward, Mayor of the East Midlands, said: "This is a huge boost for passengers not only in the East Midlands but across the country.
"For too long, our trains have been overcrowded, unreliable, and confusing to navigate.
"Great British Railways will make journeys simpler, faster, and fairer for everyone.
"Passengers here will be able to plan and pay for trips more easily with the app, while investment in new trains and improved services, backed by the decision to base Great British Railways’ headquarters in Derby, will mean more seats, more comfort, and more reliable connections between our towns and cities."
The rebrand will be showcased at London Bridge station in a one-day exhibit, including a Hornby GBR model train and a digital demo in Train Sim World 6.
Digital displays at other major stations, including Birmingham New Street and Manchester Piccadilly, will feature the new branding throughout the week.
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