Bradford Council’s Craven ward is at the centre of a year-long campaign to eliminate the menace of dog mess.

The council’s neighbourhood wardens are warning people that they could find themselves being collared by the law if they don’t follow the message: “Bag it, tie it, bin it”.

Dog walkers who allow their pet to foul on any footpath, park, play area, canal towpath or grass verge may be issued with an £80 fixed penalty notice or appear before magistrates to face a fine of up to £1,000.

The launch of the campaign this month means that neighbourhood wardens, dog wardens and park rangers will be on patrol in Craven ward, chatting to dog owners in local parks, handing out information leaflets and free, biodegradable doggy bags.

They will also be raising awareness about the public health risks associated with dog faeces, which are a breeding ground for harmful bacteria and can cause blindness, especially in youngsters.

Wardens will also be working in schools in Craven, where pupils will help to raise awareness of dog fouling with activities such as designing posters. Primary schools taking part in the campaign include Aire View, Hothfield, Eastburn, Steeton and Addingham.

Craven ward councillor Andrew Mallinson said: “Craven ward is leading the way in West Yorkshire in how it’s handling this campaign.”

Other events are also planned, including a public information DVD that will be shown in schools and other community venues.

The activity is part of Bradford Council’s commitment to maintain parks and neighbourhoods.

Liz Horn, from the Keighley area co-ordinator’s office, said: “The prime objective of this campaign is education, but we also want to celebrate the fact that dogs are our friends and the majority of people who own dogs are responsible.”

For further information, visit bradford.gov.uk/neighbourhoods. To report dog fouling or littering, call 01274 431000.