A KEIGHLEY print firm helped the British Wool Marketing Board (BWMB) contact all of the country’s 45,000 sheep farmers with a mail shot.

DMP, based in Royd Way, produced the mail shot which featured detailed, personalised information concerning prices for different grades of wool, actual prices for each producer and a guide for the coming season.

Donna Fatholah Pour, of the BWMB, said: “The mail shot includes a letter to producers which opens out to include a broadsheet of information along with two booklets.

“On the letter there are images of sheep which change depending on what grades of wool each individual produces. It was a complex mail shot.”

The board, a non-profit making organisation, collects, grades and sells wool on behalf of sheep farmers.

It takes the UK’s raw wool and sells it via a fully computerised auction system at 18 sales a year held at Bradford.

Farmers then receive back the full market price for their wool, less costs.

Farmers wait for their annual letter to find out their income from wool for the year.

Tony Kemp, managing director of DMP, said: “This is a vitally important communication from the board to its wool producers. We were delighted to help the board write to all its farmers.”