British rock star Billy Idol is the unlikely face of an anti-idling campaign launched in New York City.
“Billy never idles, so why should you?” the ’80s MTV star growls in a public service announcement intended to shame New Yorkers into shutting their engine off.
The platinum-haired singer of White Wedding led a chant of “Shut it off! Shut it off!” at a news conference announcing the campaign in front of City Hall.
City officials said the 1 million dollar #Billyneveridles campaign will include billboards, TV, radio and social media adverts.
“If you’re not driving, shut your damn engine off!” Idol says in the public service announcement. “I mean, bollocks, are you trying to choke us all?”
New York City law prohibits idling longer than three minutes, or one minute in front of a school.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here