MORRISONS – which has a store in Worth Way, Keighley – is taking on over 500 more apprentices in the next year.

Many of the recruits will be trained in traditional craft skills such as butchery, bakery and fishmongery.

The move is part of efforts by the supermarket giant to further develop service on its Market Street counters.

"This investment in craft skills is so important because our customers want food that is made fresh each day," said Clare Grainger, Morrisons' people director.

"Many people want to buy a particular joint or to vary the slices of meat from the deli, have fat trimmed, bones removed, or advice on how to cook and prepare food.

"By ensuring our food-makers are qualified experts, we can serve our customers better and provide products and advice that they enjoy.

"Morrisons’ investment will ensure apprentices are given the time off to complete their training, and pay for travel and accommodation as well as receiving on-the-job coaching.

"The apprentices will also end-up with a qualification that will help propel their careers."