AIREDALE Enterprise has been named a rldHost Recognised Business due to its commitment putting customers first.

The organisation, which provides business advice and training, gained accreditation after more than 70% of its staff underwent WorldHost’s customer service courses.

Airedale Enterprise is itself providing WorldHost training to other local businesses to improve the way they deal with the public.

WorldHost is a suite of customer service training programmes from People 1st International, that has now been delivered to 320,000 people and 5,000 businesses in 18 regions of the world.

The aim is to help individuals, businesses and major sporting and cultural events improve the consistency and quality of their customer service offer. Some businesses reported a boost in sales of up to 60%.

WorldHost Recognised Business status is awarded to businesses that have trained at least half of their frontline staff using any of the WorldHost training courses.

Wendy Spencer, the Chief Executive Officer at Airedale Enterprise, said: “We are passionate about service standards and are incredibly proud to have achieved WorldHost Recognised Business status.

“When our customers see the WorldHost logo displayed in our business, they’ll know that we have made a commitment to delivering an exceptional experience for them.

“Not only does this generate a positive buzz about the service we offer, but it helps to promote Keighley and surrounding areas as friendly and welcoming tourist destinations.”

Airedale Enterprise last year teamed up with Shipley College to deliver 13 Worldhost courses to other businesses in Keighley, training more than 165 people, who each gained a City & Guilds Level 2 certified in Excellent Customer Service.

Airedale Enterprise has now scheduled its 2020 course dates including a two-day course on January 23 and 30 at its premises on Sunderland Street in Keighley.

Call 01535 607775 for further information.

The training is aimed at any employees who interact with customers, such as retail assistants, reception staff, supervisors, department heads and directors.

Airedale Enterprise provides services for local individuals and companies, including business advice, planning, cash flow forecasting, business training and development, and digital media support.