AN ‘alternative’ national park – which encompasses Keighley, the Worth Valley and South Craven – has been launched.

Those behind the South Pennines Park hope the move will help raise the area’s profile, improve protection of its landscapes and unlock potential funding for major projects.

The South Pennines – which cover a 460-square-mile area – are the only upland region in England not designated as a national park or area of outstanding natural beauty.

A launch event for the new initiative was held at the Kala Sangam Arts Centre in Bradford.

And among those present was the leader of Bradford Council, Councillor Susan Hinchcliffe.

She said: “The South Pennines Park is made-up of three counties with very distinct identities. However we are united in wanting to provide the best services, support and experiences for those that live and work here and visit the area.

“This venture will help us work together to deliver on these outcomes for a more sustainable future for all.”

The event included the unveiling of a new park logo, the first showing of a film spotlighting the area and the performance of an anthem.

The idea of a South Pennines Park was first discussed in the 1940s.

Regeneration Agency Pennine Prospects is spearheading the latest venture, in partnership with local authorities within the park area, conservation bodies, transport providers and organisations such as Natural England, United Utilities, Yorkshire Water and the National Trust.

Helen Noble – chief executive of Pennine Prospects, which will now be renamed South Pennines Park – says: “The need for a park was absolutely clear because the region requires a champion at national level to fight for it, protect it and seek sustainable investment.

“Over eight million people live within 30 minutes of the park and more than 660,000 live in it — twice the population of all the English national parks put together. It is an area of stunning scenery – a spectacular ever-evolving landscape that has been moulded and shaped by the people, the packhorses and footsteps of yesteryear; rich in industrial and cultural heritage.

“Establishing the South Pennines Park will ensure support for cross-boundary working on key projects, like flood protection, tourism, transport, heritage and conservation.

“This is an exciting, bold, forward-thinking vision for one of the UK’s most diverse and unique regions. We’re excited to be taking an inclusive approach to making the South Pennines Park work for the people who live here, are employed here and visit it. It will unlock the resources needed to ensure residents and visitors enjoy the positive benefits of being closer to nature.”