A CAMPAIGN warning the region’s farmers about the dangers of overhead power lines has achieved a milestone.

Electricity distributor Northern Powergrid, which is behind the initiative, says the message has now been viewed four million times online.

The Look Up It’s Live campaign is urging farmers and their workers to take extra care – and to know what to do should an emergency arise.

The company says there are numerous incidents across the country every year where farm machinery comes into contact with – or gets too close to – power lines, putting lives at risk.

“Our power lines carry up to 132,000 volts so it is extremely important that people working on farmland are aware of where the lines are and fully risk-assess on each and every occasion,” said Northern Powergrid safety engineer, Andrew Dudman.

“It’s great that our campaign has been seen so many times.”

A free safety pack has been produced. Visit northernpowergrid.com/safety or email safety.information@northernpowergrid.com.