AN innovative family story trail has been launched in Keighley to celebrate the Queen's Platinum Jubilee.

The free initiative enables players, using a smartphone, to decide what happens next in their story.

And along the way they will not only discover characters, but also see them burst into life and be able to take selfies and record videos with them in augmented reality.

The Queen’s Platinum Jubilee Beacon Trail, which runs until June 12, is being spearheaded by Keighley Town Council and High Street Safari.

There are seven stops around the Airedale Shopping Centre as part of the venture.

Families are guided on their trip by Sir Barnaby Beacon, as he visits seven memorable and magical friends.

The trail works by utilising QR codes, and participants can start it by scanning any of the characters.

A spokesperson said: "The idea behind the safe and socially-distanced event is to encourage families to come into Keighley.

"Shopping parents will love being able to get the kids on board with this amazing experience.

"The trail takes about 45 minutes to complete, but can be done in more than one visit.

"It’s completely free for families and groups to take part in and they receive a digital fun pack at the end.

"Also, schools have been sent colouring sheets to enter a competition to have their works displayed on the trail.

"The trail works without the need for families to download or sign-up to anything. With safety in mind, it has also been designed so that there is no need to go inside the venues, but some participating businesses are offering discounts and vouchers.

"The initiative consists of seven vinyl window characters with QR codes that local businesses host. For families on the trail they will be able engage with the experience by scanning each character’s code and learning their names and stories and seeing them in augmented reality.

"Younger children will delight in spotting cute and colourful characters in window corners and older children will engage by learning more about them. Everyone will have fun taking silly selfies. Players can do the trail at their own pace, if it takes a week it doesn’t matter.

"Not only is this an innovative and fun day out for players, but they can also choose to donate to Help for Heroes to support our veterans and their families."

For further details about the trail, visit