AN initiative aims to slam the brakes on speeding motorists across Keighley.

The town council has been working with primary schools to help raise awareness of the issue.

Pupils were invited to devise anti-speeding banners.

And the winning designs were transformed into special weatherproof boards to be displayed on railings outside the schools.

The town council organised the venture as part of a wider campaign to combat speeding.

Watch and transport committee members have adopted an action plan, to be implemented in conjunction with partner organisations.

Measures include the introduction across Keighley of additional speed indicator devices, which have proved successful in areas such as Fell Lane, and community speedwatch schemes.

The schools collaboration has been hailed as a huge success.

Councillor Anayat Mohammad, vice chair of the watch and transport committee, says: "The council is delighted to have created this initiative that has inspired so many of our primary school children to highlight the dangers of speeding, particularly outside their schools.

"I hope that the concern they have shown through their drawings stays with them throughout their development years."

Winners were Isla Hill, of Ingrow Primary School; Matthew Turner, of Long Lee Primary School; Layla Groarke, from Laycock Primary; Hooria Faisal, a pupil at Our Lady of Victories Primary School, and Fahima Rashid, who attends Eastwood Community School.

Sue Holdsworth, headteacher at Long Lee Primary School, said: "We were really pleased to be invited to take part in the campaign to encourage drivers to slow down and drive carefully when close to our school.

"Matthew's design is really eye-catching and gives a clear message to drivers to reduce their speed. We hope all motorists follow his message, as speeding is an issue we have been troubled with at Long Lee."

Laycock Primary headteacher, Juliet Nove, said: "It’s so important that we continue to raise awareness of road safety, and especially speeding outside school.

"Nothing is more important than the safety of our children, and we all have a part to play in this.

"Layla’s banner will be a daily reminder to all drivers to slow down."

And a spokesperson for Ingrow Primary School says: "We hold road safety close to our hearts. We're working closely with our local police community support officer to ensure people are parking safely around the school and keeping within the speed limits. We are very proud of Isla for her success in this competition."