SPEED cameras are being installed on a Keighley dual carriageway.

And a 50mph limit will be implemented along the stretch of Aire Valley trunk road, between the Crossflatts and Marley roundabouts.

The move follows growing concerns about speeding and anti-social driving on the section of A650.

Keighley East district councillors Caroline Firth, Lisa Robinson and Malcolm Slater called for action last year.

As part of their campaign they met with West Yorkshire deputy mayor Alison Lowe, who is in charge of policing in the county, to discuss the issue.

The councillors say residents regularly raise concerns about the speed of traffic, and excessive noise from vehicles, on the trunk road.

Whilst welcoming the new measures, they said they'd also spoken to police about any potential impact on the nearby B6265 Bradford Road, which runs parallel to the dual carriageway.

In a joint statement, the councillors said: "We are delighted that our calls for average-speed cameras on the by-pass have been heard and that Keighley residents will benefit from this intervention.

"We have already had discussions with the police about how any knock-on effects to Bradford Road will be tackled, and we've been assured there will be enforcement action there once the cameras are in place."

The move is also welcomed by Keighley town mayor Councillor John Kirby.

He says tackling "the blight" of speeding and anti-social driving is a key issue for the town council.

"Each year we invest in providing additional policing patrols in Keighley dedicated to traffic offences," Cllr Kirby adds.

"And late last year we piloted road safety roadshows in a local school. These shows highlight the dangers and consequences of speeding vehicles and aim to be a preventative tool.

"We all need to send a clear message that speeding and anti-social driving isn’t acceptable in Keighley."

The speed cameras are being installed and 50mph limit introduced as part of a scheme which also includes the whole of Sir Fred Hoyle Way, the Bingley by-pass, between the Crossflatts and Cottingley roundabouts.

Police and the West Yorkshire Safety Camera Partnership have given their backing.

Road safety funding from a successful bid to the Government’s City Region Sustainable Transport Settlement will cover the estimated £230,000 cost of the overall measures.

Cllr Alex Ross-Shaw, Bradford Council's executive member for regeneration, planning and transport, says: "I'm happy that we've been able to secure the finance to be able to deliver this much-needed road safety scheme.

"The public, police and local councillors have raised concerns about speeding and anti-social driving on this stretch of road and the scheme is designed to reduce this. These cameras ensure a high level of speed compliance and lead to a reduction in the number of serious and fatal incidents, and allow the police to concentrate on other matters in the district."