A metal sign made in Keighley now has pride of place in a village bar in deepest Africa.

The “Sir Matt Busby Way” sign — commemorating the legendary former Manchester United Football Club manager — is hanging in Oupakala bar, in Kartong, the southernmost village in The Gambia, where most men are fanatical supporters of the Red Devils.

The enamel sign was made by The Original Metal Sign Company, part of the Raiseprint group, in Royd Way.

Company managing director Robin Milsted has donated several Manchester United signs which have been presented to the village — and bar owner Leonpierre Demba — by former Keighley News business editor Robin Moule, of Skipton-based Moule Media.

Mr Moule and his wife, Jacqui, regularly visit the poverty-stricken village to hand out much-needed clothing, toys and educational material donated by themselves, family and friends.

And Moule Media has sponsored student Steven Gibba on a gender and development diploma further education course, equipping him with new skills to help both himself and his people.

On their latest visit, the Moules presented Bibles donated by the congregation at Holy Trinity Parish Church, in Skipton, to the village Christian church, returning with a personal letter of thanks from the priest.

And the couple received traditional African dress made by Steven’s family to mark the country’s Kartong-born Roman Catholic cardinal’s 25th anniversary celebrations in the village.

“Kartong is far removed from the regular tourist haunts in The Gambia and while the people there lead tremendously hard lives, they always have a smile on their faces and really appreciate any help they receive,” said Mr Moule.

“To be presented with traditional African dress was a real honour, though whether we’ll be brave enough to wear it at our local pub is quite another matter!”