There was no baling out for Keighley woman Claire Cardwell when it came to celebrating the 10th birthday of Nectar cards.

She came up with a farm-tastic stunt for comedian Dom Joly as he toured the UK promoting the loyalty card scheme.

Claire and her five-year-old son Rhoan suggested Dom build the giant word “cheers” with bales of hay.

The TV celebrity did just that, building the Hollywood-style sign in a field near Skipton.

Claire, who won 5,000 Nectar points for her suggestion, had responded to a Facebook request for ideas for its “Cheers for 10 Years” campaign.

She said: “Me and my son were sitting talking. We’d been out to farm and he said ‘they could make the word massive’.”