A KEIGHLEY digital marketing specialist has produced a guide to online advertising.
The book – by Heather Robinson, of consultancy Skittish – is aimed at owners of small businesses.
"The online world is becoming more and more competitive – with Google search results becoming saturated and social media sites like Facebook giving businesses a tough time to get their updates in front of a large audience," she said.
"Businesses need to be aware of the additional opportunities that are available in the form of paid advertising and how best to use them for their business."
Copies of Essential Online Advertising: Spend Wisely, Get Results are available, priced £6.99, from bit.ly/eoa-swgr or a Kindle version can be downloaded from Amazon.
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